It just depends. Sometimes I go for the quiet ones, while other times I go for the happy, energetic ones. I guess I just have to pick based on their interests or dialogue. For example, if I feel the character's dialogue is too robotic, I usually don't marry them. Right now in ToTT I haven't decided which bachelor I am going to marry yet, since I am in the process of wooing all of them.
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LOOKSSSSS FIRST /sometimes,they all look pretty good,which just makes it harder T3T In the end,I need to know their personality. Also,heart/random events are important. Some of them just bug me too much.
I usually go for the attractive « Duck Quackers », but I've noticed that changing a bit. I'm just a sucker for someone that eventually warms up to you, even though the pattern is extremely repetitive in HM
My tastes in HM characters are pretty random. It could be someone super serious in one game and a bubbly happy person in the next. But generally if I don't like how the bachelor/bachelorette looks I won't marry them.
Often I go for the guy that's attractive, but is a total jerk. The jerk position comes before looks, though ^^" But, I also like cute, sweet boys. I guess it depends on my mood. I also tend to dislike the most popular bachelor(s).
Looks aren't import irl for me, so they aren't important in games either. Meh.